Design storytelling for narrative-led systems change

Grounding complex concepts in accessible visual language for Culture Hack Labs’ educational content on narrative-led systems change

Culture Hack Labs is a not-for-profit consultancy supporting movements, organisations and activists to shift the cultural narratives that underpin ecological breakdown, extractivism and inequality.

We developed a new visual aesthetic for their narrative-led systems change educational content, including a suite of icons, concept graphics and two slideshow presentations that wove together storytelling and visual narrative to guide audiences through the complexity of narrative-led systems change, for both in-person gatherings and online audiences. Here is a snapshot of the slides and graphics produced.

Team Cara Eyre
Year 2024