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LITTLE LIONS CHILD COACHING

social impact strategy & design thinking

JULY - OCTOBER 2021

Little Lions Child Coaching reached out to us to help them design an online platform that could assist them in scaling their mental health coaching to more children in townships across South Africa. Over the course of 4 months we facilitated a design thinking process to research, interrogate and ideate on the move toward a technology-based scaling plan and further worked on an organisational development strategy to support that scaling.

LITTLE LIONS.

A non-profit organisation based in Cape Town, South Africa that gives free mental health workshops to children in underprivileged communities by training local role models to be mental health coaches. In the workshops, the children, aged 8 to 13, are helped to build their confidence, emotional awareness and resilience. Little Lions want to normalise conversations around mental health, and create safe spaces for children to feel heard.

CAPE TOWN, SOUTH AFRICA

RELATIONSHIP.

We are a strategy and storytelling partner to Little Lions, primarily working on their social impact and organisational development strategy.

THE PROBLEM.

Little Lions were looking at technology as a means of scaling their impact and reaching more children. They felt that their current model of training local models to become mental health coaches worked well, but would be difficult to scale. We were asked to consult them in the design and development of an online application that could scale their impact exponentially.

OUR APPROACH.

Sceptical of the quick jump to technology as the solution to scaling within the context of their target market, we developed and facilitated a design thinking process for the team to ensure that their next steps were toward a product design that was viable, feasible and desirable. Through 9 workshops over 4 months, we worked together to challenge assumptions, understand the context and target market, conduct interviews with community stakeholders, engage with experts in the fields of technology and psychology, and cultivate moral imagination in the team to ideate an effective next step for scaling their impact. Further than just product design, we wanted to open their vision to other opportunities for scaling and bring attention to the gaps within the organisation that would need to be filled in order to facilitate long-term growth.

PROCESS DESIGN | DESIGN THINKING | FACILITATION
STAKEHOLDER MAPPING | SYSTEMS THINKING | RESEARCH
INTERVIEWS | IDEATION WORKSHOPS | PROCESS VISUALISATION

THE RESULT.

The process culminated in a series of next steps that the organisation would need to complete in order to build a strong foundation from which they could scale. The research conducted led us to agree that technology was indeed the best option for scaling, and through ideation and feedback sessions with community members a rough prototype outline was drawn up that would be able to move into development once the organisation had strengthened its foundations.

process & ideation report
rough product idea (pre-prototype)
strategy for organisational development & scaling

client's testimonial

With their hearts in the right place and brains full of knowledge, I can’t imagine that OCTOPI isn’t an amazing collaborator/partner for anyone in the social impact space. Their storytelling and production of our promotional video and the strategy consulting in a new product development project we did together were both amazing!

 

They helped us to do research through a design thinking process for the development of an ‘app’ to increase the accessibility of mental health resources in under-resourced communities,  bringing us one step closer to making mental health resources better available and having kids grow up with a better understanding of their own mental health and a resilient mind.” 

 

– Iza Bessems, Little Lions Child Coaching

our testimonial

We loved working with Stijn and Iza from Little Lions. They were always open and enthusiastic about the process, putting in consistent effort and energy – it was obvious they cared deeply for the impact that they wanted to have. Our ritual with them was to go for an early morning swim at a local tidal pool before we had meetings, which is one of our favourite things to do!

CLIENT

LITTLE LIONS CHILD COACHING
CAPE TOWN, SOUTH AFRICA

TEAM

Cara & Leila
OCTOPI